Five prompts that cover the most common PR workflows. Copy them, edit them, save them somewhere your team can access them daily.
PRTech Studio · April 2026
Most PR teams using AI are still prompting from scratch every time. They open a tool, type something vague, get something mediocre, and either rework it manually or abandon the output entirely.
The fix isn’t better AI. It’s better prompts, saved in a place where the whole team can grab them. Here are five we use regularly at PRTech Studio. Each one is designed for a specific, recurring PR task.
01. Summarize Coverage
“Here is a week of media coverage about [brand]. Summarize the key themes, sentiment, and any messaging gaps.”
When to use it: After a campaign, product launch, or crisis cycle. Paste in the coverage (or links, if your tool supports it) and let AI do the first pass. You’ll get a thematic summary in seconds that would take a junior team member an hour or more to compile manually. The output isn’t a final report, but it’s a strong starting point that surfaces patterns you might miss when reading clips one at a time.
02. Draft a Holding Statement
“Draft three versions of a holding statement for this situation: [describe]. Keep each under 50 words.”
When to use it: When a story breaks and you need options fast. Asking for three versions forces range: one might be more empathetic, another more factual, another more forward-looking. The constraint of 50 words keeps each option tight enough to actually use. You’ll still need a human to pick the right one and refine the language, but having three drafts on the table in 30 seconds changes the speed of your response.
03. Generate Headline Variations
“Give me 10 headline options for this press release: [paste release]. Vary the angle: industry, human interest, data, trend.”
When to use it: Before finalizing a release or pitch. The instruction to vary the angle is the key part. Without it, AI will give you ten variations of the same framing. With it, you’ll get headlines that approach the story from genuinely different directions, which is exactly what you need when tailoring pitches to different outlets. Most of the ten won’t be usable as-is, but two or three will spark something better than what you started with.
04. Extract Themes from Transcripts
“Here is a 40-page earnings transcript. Extract the five most repeated themes and flag any language shifts from last quarter.”
When to use it: For analyst briefings, executive interviews, or policy documents. Long transcripts contain patterns that are hard to spot on a single read-through. AI is exceptionally good at identifying repeated themes, tracking how language has changed over time, and flagging new terminology that wasn’t present in previous documents. This is one of the highest-value use cases for AI in PR because the alternative is hours of manual reading.
05. Repurpose a Press Release
“Take this press release and create: 1) a 280-character social post, 2) a 100-word newsletter blurb, 3) three talking points for the spokesperson.”
When to use it: Every time a release goes out. Repurposing is one of the most time-consuming parts of any launch cycle, and it’s also one of the most predictable. The source material already contains the substance. AI just needs to reformat it. By specifying exact outputs (character count, word count, number of talking points), you get usable drafts instead of vague summaries.
How to Use These
Save them in a shared document, a Notion page, a Slack channel pin, wherever your team will actually find them. Edit them to fit your brand, your tone, and your typical workflows. The point isn’t to use these prompts verbatim forever. It’s to stop starting from scratch every time someone on the team opens an AI tool.
Prompts are drafts, not deliverables. Treat them that way and they’ll save your team hours every week.
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